PIM Data

PIM data refers to any type of product information managed within a Product Information Management system. 

What is PIM Data?

PIM Data includes all the structured and enriched product information managed within a Product Information Management (PIM) system, including product descriptions—name and title, Stock Keeping Unit (SKU), brand name, product ID (such as UPC, EAN, GDSN), descriptive marketing content, features and benefits, technical specifications such as weights and dimensions, digital assets including images, videos, and marketing data including keywords, SEO content and metadata descriptions. images, and specifications. Accurate PIM data is essential for effective PXM. 

In today’s digital commerce landscape, understanding how PIM data can help drive commerce-focused applications like PXM software, retail content management, and Digital Asset Management (DAM) is essential. Syndigo PIM is integrated into the Product Experience Cloud to streamline data management for brands and retailers. By providing accurate, syndication-ready content in a complete and composable platform, Syndigo can help accelerate time to market, optimizing performance across all channels.