Amazon Vendor

An Amazon vendor is a manufacturer, brand owner, or distributor that supplies products directly to Amazon, which then sells them to customers. 

What is an Amazon Vendor?

Amazon vendors sell their products to Amazon at wholesale prices, which then resells the products to customers. This is different from Amazon sellers who sell directly to customers through Amazon’s marketplace. Becoming an Amazon vendor is by invitation only. 

Amazon selects vendors based on their product visibility, reliability, and appeal to Amazon’s buyers. Smart branding, great products, and a strong presence can put you on Amazon’s radar to become an Amazon vendor.  

Syndigo can help sellers get noticed with its Product Experience Management (PXM) platform, which enables them to enhance their Amazon presence through comprehensive content management, digital shelf analytics, and syndication solutions. The platform’s Amazon A+ Content feature allows vendors to submit immersive visuals and detailed product information to get noticed faster.