Digital Shelf Optimization

Digital shelf optimization involves improving the visibility and performance of products on the digital shelf. 

What is Digital Shelf Optimization?

Digital Shelf Optimization is the process of enhancing how products appear and perform across digital retail platforms—like Amazon, Walmart, Target, or any e-commerce site—to maximize visibility, engagement, and sales. A component of Digital Shelf Management, Digital Shelf Optimization is the equivalent of improving a product’s placement and presentation on a physical store shelf. Digital Shelf Optimization would include product content optimization (e.g., refining product listings such as titles, bullets, images, and enhanced content), search performance and SEO, competitive pricing, and inventory management to avoid out-of-stock items.  

Digital Shelf Optimization is a key component of PXM, helping brands maximize their digital shelf presence to ensure the greatest opportunity for sales and to support the overall product experience. Syndigo Product Experience Cloud provides many tools for brands and retailers to optimize their product and digital shelf performance to drive conversion and sales growth.