Enhanced Content Best Practices: A Step-by-Step Guide to PDP Optimization 

Not All Product Pages Are Created Equal 

In 2025, Enhanced Content is a proven driver of performance, delivering a 39% lift in PDP conversion rates and 58% higher shopper engagement according to the latest State of Product Experience report. 

In order to get the most out of your Syndigo Enhanced Content, ask yourself these key questions: 

• What is your product’s most unique feature? 
• Why does your product exist? 
• Who is your product for? 
• What are the key features of this product? 
• How do you demonstrate it? 

Engaging Hero

Comparison chart

Product Features

Comparison chart

Content That Converts

Being strategic with content is key to optimizing your product pages. using photos, videos, 360 views, and product documents helps to improve customer attention and increase engagement. Here are some best practices for the various types of content you should incorporate onto your product pages

Video Content

• Aim to deliver your key video message in the first five seconds.
• Leave off long branding or logo intros on your videos and get straight to the value propositions.
• Short videos that each convey a key value proposition.
• Short videos that each convey a key value proposition are best. Keep videos between 15 and 60 seconds.
• If you have longer videos showcasing multiple key features, consider trimming them and using snippets in different Contextual Hotspots.

Photos & Galleries

• Upload hi-res images that are at least 300 pixels by 300 pixels.
• Utilize photo captions instead of text on the image.
• Avoid uploading images with white borders.
• Aim to keep photo backgrounds consistent in slider galleries. Example: choosing all lifestyle images or all white backgrounds.

360° Views

• Useful for big ticket items such as electronics, exercise equipment, appliances, jewelry, auto, outdoor recreational equipment, and home improvement tools.
• 20+ images are optimal for a smooth 360 view.

Product documents

• Include manuals for download if customers would hesitate to make a buying decision without looking at them first.
• Assembly guides can reduce returns by providing customers with a sense of the effort involved.
• Useful for quick-start guides.

Don’t Forget About Accessibility

Web accessibility may seem like extra work for your e-commerce growth, but it’s actually a positive addition for your business.

Expand Your Consumer Audience

Disabilities that affect a customer’s ability to shop online now impact over 61 million Americans, representing nearly 19% of the U.S. population. And e-commerce sites average 350 accessibility issues per page, making them the leading source of digital barriers across industries. With $13 trillion in global disposal income tied to the disability community and their allies, improving accessibility is a massive business opportunity.

Add Alt Text to all Images

Alt text provides the visually impaired with a description of your product images by allowing screen reading technology to describe your images verbally. Without alt text, these readers would simply recite the filename.

Provide Closed Captions for Videos

All videos should be accompanied with closed caption files in .VTT format. The .VTT file should match any spoken words, and describe any music or sounds in the video. Closed captions also need to be applied throughout the length of the video.

Analytics & Optimization 

Never stop improving your product detail pages. Use Enhanced Content Reporting to track how each widget performs, by format, retailer, and region. These insights help you understand what’s working and where to optimize. 

Pro Tips: 

• A/B Test Content Variations: Experiment with different types of photos, videos, and layouts to see what resonates best with your audience. Test one variable at a time to isolate impact. 
• Monitor Key Metrics: Use EC reports to track engagement, scroll depth, and conversion lift across PDPs. 
• Optimize by Region: Compare performance by market to tailor content to regional preferences. 
• Iterate with Confidence: Let data—not guesswork—guide your content updates. 

With the right analytics and testing strategy, you can continuously refine your Enhanced Content to drive higher conversion and engagement.