productDNA

What are the benefits of productDNA?

One common language

With productDNA there is no longer any confusion over what information needs to be provided to list a product. The industry designed data model, means there is a standardised data definition for each type of product and an agreed set of attributes, all underpinned by GS1 standards.

Data we can trust

You can be confident that all product information within the productDNA platform is accurate and consistent, thanks to our independent third-party verification check. This means the same information will be displayed about a given product everywhere and to whomever comes across it.

Amazon compliance

productDNA can save Vendor Central sellers hundreds of pounds in chargeback fees, by enabling you to comply with Amazon’s carton level information requirements.

More efficient supply chains

With everyone in the supply chain speaking the same language, productDNA can significantly reduce go-to-market timescales and improve relationships between suppliers and retailers.

Upgraded shopping experiences

Rich, consistent, and accurate data makes it easier for shoppers to choose products based on their preferences, from allergen information to sustainability credentials.

Global brand consistency

As well as sharing product information with UK retailers, brands can share information with the GS1 registry platform, which verifies the identity of a product globally, providing brand protection.

Making it easy for the industry to share HFSS data

The industry has come together to provide a solution that helps you comply with high fat, sugar and salt (HFSS) data requirements, so you can focus on other areas of your business. The solution is also extendable to embrace and share all your product data.