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Schnucks

Activate New Schnucks Content Capabilities

Publish Brand Core Content and Enhanced Content to support the new Schnucks digital experience.

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Syndigo

What’s New?

Schnucks requires suppliers to publish complete product content, including core item data, product images, nutrition information, allergens, and marketing copy to create richer product experiences and strengthen the digital shelf presence of your products. Syndigo helps brands meet these requirements and more by enhancing the product page experience.

What content elements are required to provide complete data coverage?

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Core Item Content: UPC/GTIN, brand name, product description, size, unit of measure, and physical product dimensions.

Product Imaging: High-resolution packaging photography including Front, Back, Left Panel, Right Panel, Nutrition Panel, and Ingredient Statement views. Images must be .JPEG, .JPG, or .PNG format.

Nutrition & Ingredient Data: Full text-based ingredient statements and complete nutritional panel facts.

Wellness Attributes & Allergens: Structural tags for dietary claims and allergen disclosures (e.g., Gluten-Free, Nut-Free, Organic, Plant-Based).

Marketing Copy: Long descriptions and key feature/benefit bullet points.

Brand Core Content (Optional): Feature Benefits, Marketing Copy, Keywords, Main Product Image, Mobile Hero Image, Lifestyle Images.

Enhanced Content (Optional): “Below-the-Fold” rich media or enhanced digital assets to optimize digital merchandising.

Read Schnucks' requirement letter sent to suppliers.

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Take Advantage of These New Capabilities

Syndigo can help you publish the required product information to Schnucks and take advantage of new content options, including Brand Core Content and Enhanced Content.

Take Control of Your Core Content

Empower shopper trust while delivering brand consistency and transparency. Power your omni-commerce experience that drives sales and supply chain efficiency. Core content includes:

  • Product Name

  • Label Information

  • Description

  • Package Information

  • Feature Details and Benefits

  • Product Warnings or Cautions

Captivate Customers with Rich Media

Grow add-to-cart rates with rich media and engaging, interactive content on your e-commerce product pages. Enhanced Content like comparison charts, lifestyle imagery, in-line videos and downloadable documents help distinguish your products online and position them in the best possible light.

AI Content
  • Publish engaging visual descriptions using existing media

  • Create once, display across devices

  • Easily assemble interactive product tours

  • See metrics on shopper engagement and interaction

GDSN Publishing:

Better Visibility

Distribute standardized, high-quality product data with confidence using Syndigo’s GDSN Publishing. Automated synchronization, validation, and compliance ensure data integrity and speed to market.

GDSN Publishing
  • Ensure Data Integrity

    Maintain high-quality, standardized product listings through automated data synchronization and validation.

  • Improve Speed to Market

    Reduce errors and inconsistencies with real-time data updates.

  • Enhance Global Product Visibility

    Distribute data to retailers, distributors, and regulatory bodies with confidence.

  • Robust Reporting Tools

    Monitor and manage data accuracy and compliance with detailed reports.

Complete the form to learn how to get started and understand Schnucks' content requirements.