Optimize Product Content Using Analytics

Continually improve the effectiveness and integrity of your content.

Understand what works and keep improving

It’s one thing to publish and manage content. But without exemplary analytics, you can’t improve it. With Syndigo’s full suite of eCommerce analytics that run throughout the product lifecycle, you can see how your content performs against the competition. You’ll also have the power to understand shopper behavior and improve content to drive conversions.

Improve Content Effectiveness

Content Integrity

Content Engagement

Digital Shelf Analytics

VendorSCOR

Content Integrity

Ensure content is complete and accurate all the way through your processes—from creation to sale.

Stay on top of product content updates and retailer requirements. And be sure your content is being syndicated how, when, and where you want it.

Ensuring every product is performing across retailer sites is cumbersome. We’ll help you optimize your product content easily, from one platform.

Get game-changing alerts about easy fixes to your product data, so you can improve your content integrity across multiple sites.

Quickly verify that the product content sent is consistent with what is displayed live.

EXPLORE CONTENT INTEGRITY

Content Engagement

Nearly all consumers prefer visual and interactive content over text alone. Our analytics will help you see where Enhanced Content is—and could be—working for your business. You’ll gain a high-level overview of behavior across pages, see which content has the most impact on shopping behavior, and measure the effect of changes made to page layouts.

Discover the ROI of Enhanced Content and interaction.

Gain insight into current product and site coverage for Enhanced Content.

Get traffic and engagement metrics for live Enhanced Content pages.

Understand the usage and value of videos on live Enhanced Content pages.

EXPLORE CONTENT ENGAGEMENT

Digital Shelf Analytics

Using Syndigo’s robust reporting, you’ll know how to refine your product pages. With the built-in reports below—as well as the deeper insights available through add-on reporting—tracking performance and increasing conversions is much easier.

EXPLORE DIGITAL SHELF ANALYTICS

VendorSCOR

This is a complete solution for retailers to improve content quality. With VendorSCOR, you can deliver content integrity scorecards, which makes it easy for vendors to fix issues and create content that is findable, engaging, and meets your standards.

Send customized Vendor Scorecards with your unique requirements to brands.

Deliver actionable insights to improve brand content integrity and optimize product pages in real time.

Publish complete, high-quality content to your site and continue monitoring over time.

EXPLORE VENDORSCOR

Would you rather have a unified strategy for syndicating content? Or patch it together?

Let us show you how we can help you streamline content delivery for every channel.

Take a Product Tour

39%

Increase in conversion rate when shoppers engage with rich content

10,000+

Data quality rules executed 1 million times per day

#1

Provider of rich media that engages and creates conversions

27.4B

Shoppers visiting Syndigo enhanced content pages

Hear From Our Clients

We wanted to ensure we were raising the bar and ensuring our content was helping drive conversions, as those consumers made purchase decisions on our products.

Frank Rosario

Church & Dwight

Things like hotspots, things like product tours, new carousels, below the fold experiences, videos…it just makes the whole experience of buying something online that much more reassuring, and you feel confident you’re getting the product you want.

Courtney Cheevers

Digital Content Specialist

I’m a big fan of Syndigo’s UX, it’s powerful and intuitive. We have also had great internal support from the Syndigo team, I appreciate that our feedback on certain things has been solicited and overall, it’s been positive.

Holly Pitel

Digital Shelf Analyst

Selecting Syndigo with its future proof PIM, eliminated the risk of a disruptive and costly upgrade later.

Alex Ives

Head of Business & Enterprise Architecture

Syndigo has a broad view on the markets, on the trends, on how other multinational brands like us are handing this so they can bring in lessons learned and best practices on how we can really achieve our vision.

Christian Beckers

Global Digital Program Lead, PXM

Complex Data Drives Everything

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Get Started

Optimize Product Content Using Analytics

Understand what works and keep improving

Improve Content Effectiveness

Content Integrity

Content Engagement

Digital Shelf Analytics

VendorSCOR

Content Integrity

Monitor

Optimize

Alert

Compare with Live

Content Engagement

Enhanced Conversion

Enhanced Coverage

Widget insights

Video Insights

Digital Shelf Analytics

Share of Digital Shelf Report

Out of Stock Report

Buy Box Report

Ratings Report

Pricing Report

Product Dashboard Reporting

Report Builder

Share of Voice

VendorSCOR

Audit

Review

Improve

Would you rather have a unified strategy for syndicating content? Or patch it together?

39%

10,000+

#1

27.4B

Hear From Our Clients

Featured Resources

What is Product Information Management (PIM)?

The Ultimate Guide to Digital Shelf Analytics

Complex Data Drives Everything