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Optimize Product Content Using Analytics

Continually improve the effectiveness and integrity of your content.

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Understand what works and keep improving

It’s one thing to publish and manage content. But without exemplary analytics, you can’t improve it. With Syndigo’s full suite of eCommerce analytics that run throughout the product lifecycle, you can see how your content performs against the competition. You’ll also have the power to understand shopper behavior and improve content to drive conversions.

Improve Content Effectiveness

Content Integrity

Ensure content is complete and accurate all the way through your processes—from creation to sale.

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Monitor

Stay on top of product content updates and retailer requirements. And be sure your content is being syndicated how, when, and where you want it.

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Optimize

Ensuring every product is performing across retailer sites is cumbersome. We’ll help you optimize your product content easily, from one platform.

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Alert

Get game-changing alerts about easy fixes to your product data, so you can improve your content integrity across multiple sites.

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Compare with Live

Quickly verify that the product content sent is consistent with what is displayed live. Learn more

Content Engagement

Nearly all consumers prefer visual and interactive content over text alone. Our analytics will help you see where Enhanced Content is—and could be—working for your business. You’ll gain a high-level overview of behavior across pages, see which content has the most impact on shopping behavior, and measure the effect of changes made to page layouts.

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Enhanced Conversion

Discover the ROI of Enhanced Content and interaction.

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Enhanced Coverage

Gain insight into current product and site coverage for Enhanced Content.

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Widget insights

Get traffic and engagement metrics for live Enhanced Content pages.

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Video insights

Understand the usage and value of videos on live Enhanced Content pages.

Digital Shelf Analytics

Using Syndigo’s robust reporting, you’ll know how to refine your product pages. With the built-in reports below—as well as the deeper insights available through add-on reporting—tracking performance and increasing conversions is much easier.

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Share of Digital Shelf Report

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Pricing Report

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Out of Stock Report

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Product Dashboard Reporting

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Buy Box Report

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Report Builder

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Ratings Report

VendorSCOR

This is a complete solution for retailers to improve content quality. With VendorSCOR, you can deliver content integrity scorecards, which makes it easy for vendors to fix issues and create content that is findable, engaging, and meets your standards.

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Audit

Send customized Vendor Scorecards with your unique requirements to brands.

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Review

Deliver actionable insights to improve brand content integrity and optimize product pages in real time.

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Improve

Publish complete, high-quality content to your site and continue monitoring over time.

390%
Increase

in conversion rate when shoppers engage with rich content

10,000+
DATA QUALITY RULES

executed 1 million times per day

#1
Provider

of rich media that engages and creates conversions

4.3
BILLION

shoppers visiting Syndigo Enhanced Content pages 

We wanted to ensure we were raising the bar and ensuring our content was helping drive conversions, as those consumers made purchase decisions on our products
Frank Rosario, Church & Dwight

How much do you really know about how your content is performing?

Analytics are often confusing or overlooked. But analytics are what enable brands and recipients to grow. Let’s talk about how you can easily gauge performance and score higher add-to-cart rates.