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Publish Stunning Product Descriptions and Beautiful Product Tours to Walmart

Increase Online Sales

With enhanced product descriptions and rich media on Walmart, manufacturers measure an increase in online sales, in most cases by over 10%.

Impact Store Shoppers

Walmart shoppers rely on product information on to research and make purchase decisions, whether they buy online or in a store.

Quick and Easy

The Syndigo tool—Content Publisher—lets you quickly put together compelling product stories: videos, interactive tours and enhanced product descriptions, and make them available on


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Walmart Connected Content Partner

Syndigo is a hero partner in the Walmart Connected Content Partner Program for both enriched core content and rich media. Being a hero partner grants us unique access to Walmart’s buyers. This allows us to truly understand their digital content needs and strategize alongside them. Allowing us to share with you the most effective content strategies to drive sales on

Control Your Core Content

Deliver brand consistency and transparency while enabling an omni-commerce experience that drives sales and supply chain efficiency. Content includes:

  • Product Name
  • Description
  • Marketing Copy
  • Feature Details and Benefits
  • Supplemental Q&A
  • Shipping and Return Content

Capture Shopper Attention with Enhanced Content will begin accepting video and 360-rotational content in late Q1 2022, with plans to continue to expand features available throughout 2022. You can still submit Enhanced Content to Walmart Canada, Sam’s Club and other retail partners.

Vendors are still encouraged to publish Enhanced Content to

Engage Shoppers and Drive Sales

  • Publish engaging visual descriptions using existing media assets
  • Easily assemble interactive product tours
  • See metrics on shopper engagement and interaction
  • Edit content any time and quickly republish

 Click below to read this handy tip sheet:

5 Ways to Drive Sales on

Bring 360° Spins Above the Fold

Now on above the fold, give shoppers the full product experience they want online and drive engagement on a new level!

Syndigo is the only provider for Walmart that can supply:

GDSN Content
GDSN Content
GDSN Content
Core Content
GDSN Content
and Enhanced Content

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“In an effort to increase our presence online with one of our largest retail partners, we immediately reached out to Syndigo to enhance our offering. In just a few short days, we were able to drastically change the look and feel of the site by adding both a video and interactive product tour. We’re already seeing an increase in traffic and look forward to monitoring the success in the future.”

Kent Oliver

Channel Marketing Manager, Newell Rubbermaid


Yes. You can publish information for as many products as you need.

You can upload as much information as you’d like to tell your product story. You can start with content you have readily available, and add more as you go.

Yes. Syndigo Content Publisher lets you specify the Product Detail Pages on which your information appears. You may only publish information for your own products.

Yes. Content Publisher lets you associate a single product with multiple Walmart items. This means you don’t need to repeat your work if your products have multiple models, varying in color, size, dimension or other characteristics, which can benefit from the same content.

You can publish existing rich media assets such as videos. You can publish text content or use Syndigo Content Publisher to assemble visual descriptions that contain images and text. In addition, you can easily put together interactive tours and side-by-side comparison tables using a drag-and-drop interface.

You can copy and paste your content into Syndigo Content Publisher and reformat your web pages. You cannot use the actual HTML code you already have as it may conflict with your code or styles.

Yes. Syndigo staff reviews the content and will contact you if they find issues with the information.

Once you publish your product information, shoppers see it as they view product detail pages on your site. Syndigo Content Publisher uses shopper navigation data to estimate the incremental sales online and in-store.

A question asking shoppers to provide feedback is placed at the top of the information you publish. Shoppers’ response data is available in Syndigo Content Publisher.

You can use Content Publisher to put together visual descriptions and interactive tours based on simple assets. In addition, Syndigo works with several content creation agencies which can help you create powerful content. Contact us and we’d be happy to help.

Sure. You can log in to Content Publisher at any time, add or change content, and republish it.

More detailed information is available once you complete the registration process and log in to the tool. You may also contact us with any questions you may have.