If your team is still managing product content in spreadsheets or submitting it retailer by retailer, you’re spending more time and losing more sales than you need to. In this 101 session, we’ll break down how syndication works, the two types of content every supplier can act on today, and how to start getting complete, trusted content onto every digital shelf.
The big idea: Core content gets you on the shelf. Enhanced content gets you chosen.
What You’ll Learn
- What syndication actually is — how your content flows from you → the Syndigo network → retailers, so one investment supports every retailer relationship.
- Core Content: the foundation — the governed product fundamentals (descriptions, specs, images, nutrition/allergen data) you need to list, sell, and merchandise anywhere.
- Enhanced Content: getting chosen — rich, immersive content (video, comparison tools, 3D/AR) that boosts engagement, lifts add-to-cart, and reduces returns.
- How to get started — faster time-to-shelf, fewer rejections and reworks, and the resources available to get up and running with confidence.
Who Should Attend
This session is built for high-SKU brands and suppliers across CPG, grocery, food & beverage, health & beauty, and other retail-heavy categories — especially teams new to syndication. It’s ideal for:
- Product data & content managers
- eCommerce & digital shelf managers
- Marketing & brand managers
- Sales, account, and operations teams
- Current Syndigo customers ready to expand from Core into Enhanced Content