5 Real Examples of Innovative Brands Getting Ahead with Product Content Right Now 

From incorporating enriched content to empowering product storytelling to using analytics to optimize product pages, innovative brands are finding exciting new ways to engage customers, get an edge, and grow sales. 

While their products range from grills to toys, we’ve watched leading brands embrace next-level content strategies that lift conversion rates and empower smarter decision-making. Discover their secrets and find inspiration for using new types of compelling content through unified solutions to drive greater levels of success.

Weber 

How do you persuade shoppers to purchase bulky, complex, and often pricey items online at a broad range of retail outlets? 

Legendary grillmaster brand Weber found new ways to improve the quality and delivery of its product content. By providing an abundance of quality, up-to-date product data and comprehensive supporting assets, Weber is steadily bucking the trend and equipping shoppers with everything they need to make purchases as fearlessly online as they would in store. 

“In working with Syndigo, now we can focus on optimization of content so we can think differently about what is it that we need to create.,” explained Kyle Schlegel, Weber’s VP of Marketing. “That’s really great because we can kind of use the bandwidth and use the calories on the more logistical nature of getting content in front of consumers at every single retailer.” 

Adding Enhanced Content and syndicating through Syndigo’s leading retail network increased add-to-cart rates for Weber and reduced time spent delivering content by 20%—a huge time saver for a lean team. 

Klein Tools 

Klein Tools manufactures premium electrical and utility products, but needed to adapt its 157-year-old brand to digital-first distribution. To accelerate new product launches, optimize online shopping experiences, and maximize efficiency, Klein Tools partnered with Syndigo. 

Syndigo’s PIM now serves as Klein Tools’ “single source of truth” for its nearly 3,000 SKUs. By centralizing product data and supporting assets, Klein Tools crafts enhanced digital content while streamlining syndication. 

“New product launches are extremely labor and time-intensive. Beyond creating the product, you also have to bring that product to market. And that job is made infinitely easier with Syndigo,” said Taniel Khamo, Associate Director of Online Marketing. 

With Syndigo, Klein Tools saves up to 10% of their time once spent on manual, multi-channel syndication. And by syndicating content to all its distributors and retailers from one easy-to-use platform, Klein brings products to market faster without compromising quality. 

Measuring sales conversions, traffic, and other KPIs proves the payoff. As Klein Tools continues pioneering industry innovation, Syndigo empowers the brand to carry its commitment to craftsmanship into the digital age. 

Schleich

As a leading toy figurine brand, Schleich brings imaginative play to life for children worldwide. But with over 500 SKUs across 60+ countries, manually monitoring product pages was inefficient.

To become more data-driven, Schleich turned to Syndigo’s Digital Shelf Analytics. Automated daily reports now highlight inconsistencies, eliminating hours of manual review, as well as present opportunities to react quickly to buyer behavior changes.

“Having great content is no longer enough, you can’t beat the competition just by having better content,” said Holly Pitel, Schleich’s Digital Shelf Analyst.

Analytics empowers Schleich to optimize content and rankings. In only months, Schleich increased its Content Health Score by 10 points (out of 100) to provide customers superior shopping experiences.

Staying atop the volatile Amazon buy box is now possible. By tracking changes with Analytics, Schleich can quickly fix issues to keep product pages live, compliant, and compelling.

With this data at its fingertips, Schleich spends less resources on monitoring and focuses more on strategy—igniting children’s imaginations worldwide.

Cub

While online grocery purchases have grown quickly, many grocery retailers have been slow to adopt their own robust e-commerce capabilities. Seeking to elevate its digital presence, Minnesota-based supermarket chain Cub Foods broke from its third-party e-commerce provider to fully own and manage its own site, Cub.com.

Yet building a site was just the start. Cub also had to instantly fully stock their new e-commerce store.

“We didn’t have a content provider and didn’t have the resources to do it ourselves,” said Chad Bersie, Cub’s Director of Ecommerce.

Leveraging Syndigo Marketplace, Cub pulled comprehensive product data and assets for over 100,000 SKUs to instantly populate its barren digital shelves.

“Syndigo provided a fast way to quickly gather the content we needed to launch our website,” said Bersie. Practically overnight, Cub went from an empty e-commerce shell to a fully stocked store ready to drive sales thanks to Syndigo.

Dermalogica

In the crowded skincare market, brands fight for consumer mindshare. Dermalogica embraces Enhanced Content to create differentiated, engaging shopping experiences.

Enhanced Content consists of interactive elements like videos, comparison charts, and product tours layered onto product pages. Given skincare’s hands-on nature, Enhanced Content provides an immersive experience that reflects the benefits of these products.

“I think that enriched content really helps to provide potential consumers with that reason to believe through what lives on site,” said Ari Aldana, Dermalogica’s Digital Marketing Manager.

The proof is in the metrics. Enhanced Content lifts conversion rates by 10% for Dermalogica at major retailers like Ulta.

Beyond sales, Dermalogica also leverages product content to convey brand values around responsible sourcing, sustainability, and purpose. Content becomes not just a way to talk about products, but also serves as a vehicle for storytelling.