With the vast amount of product content data that is collected and disseminated throughout the product information process, there are bound to be a few errors. This is why it is critical to employ a validation routine to data input, and an analytics process once the data is in the system of your data pool.
As a provider with more than four decades of managing and processing client data, Syndigo has seen some common issues that occur with other GDSN providers.
Here are the top 10, and the solution to resolve the issue.
1. BRAND NAME DOES NOT MATCH
Surprisingly, this happens regularly. To rectify, you will need to verify the brand name that is published is the same as what is on the retailer recipients’ brand list.
3. BARCODE SYMBOLOGY DOES NOT MATCH
There are multiple types of barcodes in use at retail today. Make sure the recipient’s barcode type matches the GS1 Barcode Type Value (“gs1TadeItemIdentificationKeyValue”).
2. MODEL NUMBER DOES NOT MATCH
This is relevant for hardlines and automotive categories. You should re-verify and re-populate the model number that was provided, and then re-publish.
4. GLN IS MISSING
The Global Location Number (GLN) gives companies the flexibility to identify their locations. It is important to populate the GLN for manufacturer, information provider and brand owner, then republish.
5. PACKAGING MATERIAL TYPE DOES NOT MATCH
If Packaging Material is required, you must publish with a value that is accepted by the recipient. Examples include “CERAMIC,” “CLOTH_OR_FABRIC,” “COMPOSITE,” “GLASS,” etc.
6. SPECIAL ORDER ATTRIBUTES NEEDED
Some recipients require additional special order attributes to be in compliance with their submission guidelines. These could include things such as Minimum Quantities, Multiple Quantities, and Lead Times. Your data pool provider should have this information for your recipients.
7. SCHEMA EXTENSION ATTRIBUTES MISSING
If your recipients require extended attributes beyond the basic set, you will need to add them in proper format to your data file. Your data pool should be able to help you with this information.
8. COUNTRY OF ORIGIN IS MISSING
Depending on the product category, Country of Origin is a require data point. In the US, there have been several additions and variances to the categories that require Country of Origin. Ensure your fields are populated accurately.
9. EFFECTIVE DATE IS LESS/EQUAL TO LAST PUBLISHED DATE
When updates occur, the Effective Date is often not updated as well. You should ensure that your Effective Date is later than (or equal to) the publication date.
10. DESCRIPTION FIELDS MISSING
Short descriptions, functional name, and additional item description are examples of free text fields should be included as they help stocking effectiveness in store and online awareness. Ensure you are including this information for all your products to ensure completeness.