Digital Asset Management
A centralized system for storing, organizing, and distributing digital content such as images, videos, and documents.
What is DAM (Digital Asset Management)?
Digital Asset Management (DAM) is a centralized system for storing, organizing, and distributing digital content such as images, videos, and documents. A robust DAM platform is essential for effective PXM, ensuring that all product assets are linked to that product while being accessible, brand-compliant, and ready for syndication across every channel.