Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the practice of improving a website’s visibility in search engine results to increase organic traffic, user engagement, and sales.   

What is Search Engine Optimization (SEO)? 

Search Engine Optimization (SEO) involves optimizing product content to improve its visibility in search engine results. In a PXM context, effective SEO ensures that product pages and content are easily discoverable by consumers searching online. Key aspects include researching relevant search terms, optimizing product descriptions with those keywords, and improving site performance. 

Syndigo’s Product Experience Cloud helps customers improve their SEO performance by ensuring consistency of terms across different platforms or e-commerce pages. Digital shelf analytics identify optimization opportunities within product SEO strategies, while content syndication enables brands to distribute high-quality content across multiple channels for improved visibility. Additionally, its Product Information Management (PIM) system ensures product content maintains the quality, accuracy, and consistency that are fundamental to effective SEO.