Assembling a winning product detail page with enhanced content is no easy task. But getting it right makes all the difference.
Packed with actionable insight from our team of content experts, this book gives you the structure you need to assemble an engaging page in Content Publisher, with best practice recommendations for adding images, video and more.
- Guidelines for an effective enhanced product page structure.
- How to open strong and spark shopper attention with the best product assets you have.
- Assembly tips for engaging page openers:
- Ways to deepen your product story with dynamic layouts that showcase benefits:
- Feature Sets with Visuals
- Image Grids
- What’s in the Box
- Video Gallery
- Interactive Tours
- Tips on satisfying the appetites of even the most information–hungry shoppers:
- Comparison Charts
- Step-by-Step Guides
- Supporting Material