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Data Confidence Paradox: Are Retailers as Data-Ready as They Think?

Retail executives overwhelmingly rate themselves as data experts—with 94% claiming “excellent” or “very good” ability to extract insights from their data. Yet beneath this confident exterior lies a revealing truth: a staggering 98% of these same executives admit they face data readiness challenges.

Discover these and more insights from our research collaboration with Retail Dive, “Retailers Express Data Confidence While Confronting Data Challenges.”

What You’ll Learn

  • The Truth Behind the Numbers: Detailed findings that reveal the gap between retailers’ data confidence and their actual operational challenges.
  • Where Time Is Being Wasted: Specific data management inefficiencies that are slowing growth and innovation.
  • Product Experience Priorities: How leading retailers plan to enhance content and rich media to meet evolving customer demands.
  • Strategic Action Steps: Practical approaches to bridge capability gaps and transform data management for commerce growth.

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