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SmartLabel® – What It Is and What You Need To Know

Meet Your Consumers’ Requirements for Transparent Product Information with SmartLabel

Now more than ever before, consumers are demanding detailed information about the foods that they eat and products they use. ENTER SmartLabel.

SmartLabel is a tool to help address this demand without crowding labels on packages, by delivering more detailed, transparent product information.

This easy to digest eBook explores:

• How SmartLabel works for brands and retailers
• What product data types are provided by SmartLabel
• Where and how consumers interact with SmartLabel
• Why it makes sense for you to get on board with the SmartLabel transparency initiative