Asset Management

Asset management involves organizing, storing, and managing digital assets such as images, videos, and documents. 

What is Asset Management?

Asset management involves organizing, storing, and distributing digital assets such as images, videos, and documents. Effective asset management requires that assets are not just easily accessible, but that they are also the most up-to-date version, that they are complete in their descriptions and required formats, and that they are available across an organization to ensure consistency. Asset management is a key component of PXM, both from the brand side and the recipient side, to ensure that product content is consistent and readily available. 

Syndigo’s platform includes many tools to enable easier asset management, including workflows for completion, scorecards for compliance, and AI-enabled content creation for faster content onboarding.