Analytics: Driving Visibility and Action in the Point of Sale Marketing Funnel

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Analytics: Driving Visibility and Action in the Point of Sale Marketing Funnel

Tuesday, November 16th | 11:00am CT

Brands spend millions of dollars to drive consumers to point of sale, but often lack the visibility to know what happens once they get there. Are their products discoverable? How are consumers engaging with their content? Is their product available to buy? What reviews are helping or hurting their conversion?

Syndigo has a robust data and analytics tool set within the Content Experience Hub to connect the insights to these questions and help to illuminate the digital shelf and shopper behavior.

Join us for a compelling webinar where you will learn how to:

  • Assess your organization’s digital shelf visibility and ask yourself if you are monitoring operational intelligence, content intelligence, and marketing intelligence to optimize your funnel at point of sale
  • Expand your reach of digital shelf data with enhancements from Syndigo’s latest architecture updates – keep data quality high and pull back more information on zip codes and promotion-based data
  • Align with Syndigo’s future state of actionable insights when you combine shopper intelligence with digital shelf intelligence

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Speakers

Kristen Lyons

Kristen Lyons

Vice President, Client Development

Benny Blum

Benny Blum

SVP, Product