Syndigo Master Data Management (MDM)

Accelerate your business growth and craft an effective corporate strategy with a robust foundation of master data. Using MDM, you’ll generate actionable insights to help you leapfrog the competition.

Master Data Management (MDM)

With enterprise-wide data governance, you get actionable insights, instant business value, and worry-free compliance.

App Marketplace: Unlimited growth

Extend and customize.
In present and future.

Golden Core MDM: AI-powered platform

Innovate faster.
Operate efficiently.

Multi-domain MDM: Next-gen architecture

Organize for the future.
Deliver value.

Integration Hub: Seamless connectivity

Execute faster.
Increase productivity.

Intelligence Hub: Automation and insights

Rapid innovation.
Inside and out.

App Marketplace: Unlimited growth

Future-proof your business by leveraging the Syndigo App Marketplace or by building your own Apps to grow, scale, and customize to get more value from your investment.

Product Experiences

Apps to create a more unified customer experience for those interacting with your brand.


Provide trusted, accurate, and complete data to all your selling channels and enterprise systems.

Content Services

Leverage public and private data services to radically improve product content.

Customer Intelligence

Drive hyper-personalization, discover relationships and insights, and understand and know your customer better to improve customer experience.

Data Quality

Improve customer data quality with industry sources and increase regulatory compliance.

Golden Core MDM: AI-powered platform

Align your entire organization to control rapidly changing and complex processes. Create and launch ultra-personalized products and services quickly with a modern cloud-native master data architecture.


Create and collect identities from multiple sources and stitch them together with AI-powered algorithms to create a golden source record.


Validate all data and improve quality metrics with a robust and easily customizable validation and automation framework.


Govern golden records of data with business KPIs, intelligent automation, and workflows.

Multi-domain MDM: Next-gen architecture

Tackle complex issues and easily share accurate views of data between business functions and applications — including product, vendor, asset, location, and pricing in a single centralized platform.


Vendor and supplier data management creates a consistent, reliable process to vet new vendors, classify based on their services and level of data access, and screen for potential overlap.


Location data management helps manage stores, warehouses, and other addresses.


Parts and bill of material hierarchies handle installations, assets, and networks as more or less complex depending on your industry vertical.


Product information is most effective when it is connected across the ecosystem, enabling a single record that can serve internal and external data requirements, standards and delivery formats.


Customer domain configuration helps you anticipate your customers’ needs with centralized records that link and synchronize customer information across data sources.

Integration Hub: Seamless connectivity

True multi-domain integration of data systems functions seamlessly at strategic, operational, and tactical levels. It’s flexible and reconfigurable, so you can connect everyone to everything.


Onboard data from multiple system and user touchpoints and in different formats.


Publish with white-glove syndication services resulting in cost and effort reduction.


Extend and build your own integrations using robust API frameworks.

Intelligence Hub: Automation and insights

Our in-built analytics applications help users uncover actionable insights to drive continuous optimization and improve speed to market.

Embedded Analytics

Embedded analytics gives you the ability to uncover trends and patterns inherent in your data and improve operations.

Benefits of Syndigo Master Data Management (MDM)

A multi-domain, cloud-native MDM solution delivers stability and scaling opportunities while providing a single, accurate, trustworthy source of master data. You can start with your most pressing business needs, then scale to compete more successfully and lead more confidently.

Eliminate data silos

A single view of business-critical data — from multiple, duplicate, and conflicting information sources — all in one place.

Enable data transparency

Find a 360-degree view of relationship insights residing in your data to serve your purpose around customers, products, suppliers, and more.

Accelerate growth

Data-driven transformation enables rich customer experiences, optimized marketing, seamless retailing, accurate supply chain optimization, complete governance and compliance, and more.

Frequently Asked Questions

How does MDM work with other business systems?

MDM integrates with other business systems — such as Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and Product Information Management (PIM) — to ensure the master data is consistent and accurate across all systems.

What are the key components of an MDM solution?

An MDM solution typically includes data integration, data quality, data governance, data synchronization, and data stewardship components. These elements work together to ensure that master data is collected from various sources, cleaned, standardized, and made available to different systems in the organization.

What are the benefits of cloud-based MDM solutions?

Cloud-based Master Data Management solutions offer several advantages, including easy scalability, reduced IT maintenance, cost-effectiveness, and easy access from anywhere. They also typically offer robust security measures and automatic updates to ensure the system is always up-to-date.

How does MDM support data governance?

MDM provides a centralized system for managing master data. It helps enforce data standards, policies, and procedures, and ensures data quality, accuracy, and consistency across the organization.

How can MDM aid regulatory compliance?

MDM aids regulatory compliance by ensuring that master data is accurate, consistent, and up-to-date. It can help track and document data usage, changes, and access, which is often necessary for regulatory purposes.

How does MDM help improve customer service?

MDM provides a complete and accurate view of customer data across the organization. This allows for personalized interactions, a better understanding of customer needs, and improved response times, leading to enhanced customer satisfaction.

Join the largest, global two-sided network of brands + recipients

Syndigo can help you plug in, orchestrate the right ecosystem for your business, and deliver better customer experiences. Where others are niche and narrow, we deliver the only solution that realizes the entirety of ‘end-to-end’ and omnichannel capabilities, with compelling results.


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Alex Ives, Director of Enterprise Systems at Boden
Selecting Syndigo with its future proof PIM, eliminated the risk of a disruptive and costly upgrade later.
Alex Ives, Director of Enterprise Systems at Boden
Erik Cuypers
Syndigo’s PIM/DAM and MDM systems support our 200K products, 500 suppliers, and 100 users workflow in an omnichannel environment and integrated architecture.
Erik Cuypers, CIO