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Here’s how to complete your full item setup.
Syndigo is the content service provider for Ahold Delhaize USA serving all the great local brands including Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop across all areas of the business including eCommerce, Marketing, Planogram, and Guiding Stars.
Syndigo’s enhanced capabilities ensure both internal and external customers across ADUSA’s great local brands have access to the most accurate and complete product data available. Ahold Delhaize USA has partnered with Syndigo to create a streamlined process for product submission (digital or physical) to ensure that product images & package data are available for all areas of the business. See below for common FAQ’s and “How To” guides for this streamlined process.
How to Get Started?
ADUSA Partnership Overview
Content Syndication
Landing Page Overview
Options for Sending in Items
Item Specifications
Syndigo has a streamlined process that enables the supplier to submit product samples (either digital or physical) to Syndigo, which ensures that all necessary product data is available with proper image and content formats for eCommerce. Please refer to the common FAQs and “How To” guides to learn more about this process.
Walk through the process for providing digital product content.
Understand the required steps for sending physical samples.
Content + is available for Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop markets on the Prism platform.
We have a tailored solution for you. Submit your information and explore our low-sku count program for hassle-free syndication.
*Please note: This does not include full Syndigo account access and syndication services
Please note that only ADUSA sponsored content goes to the Carlisle, Salisbury, or Scarborough locations. If you are a client that has an agreement with Syndigo, please send your content to Peoria for capture.
Please complete the form below and a Syndigo Account Representative will reach out to you about updating/adding Ecommerce Core Content for Ahold Delhaize USA.
Please submit physical versions of your products. The turn around for physical is the same as digital. All you need to do is let your Syndigo account representative know that you will be sending in physical products instead and they will be able to help you with the process.
Yes – however we are not able to accept items with openings or clear windows where content would be missing. In addition, Syndigo would require product gross weight.
Content + is available for Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop markets on the Prism platform. This content is not utilized by Hannaford or Food Lion markets on the Unata platform.
Content+ includes lifestyle images, scale images, mobile hero, and additional eCommerce content. This does not replace the main content ingested by ADUSA for their online shopping pages; these images will fill in the additional image slots within their carousel. Mobile hero will replace main images on the digital shelf if approved. Mobile hero images are currently reviewed weekly by the Ahold Delhaize USA team who approves those that meet the GS1 standards.
Note: the STEP program is designed for suppliers who may have only a small number of SKUs and manually publish their content without a third party. Suppliers are recommended to publish through GDSN, especially if they have multiple SKUs or plan to publish content to other retailers.
Ahold Delhaize USA requires publishing to GDSN standards in order provide the most current and complete product information. Syndigo is the GDSN data pool and preferred content provider for ADUSA. If you need to deliver item content for Ahold Delhaize brands (Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop), please fill out the form below to get started.
NOTE: For those suppliers who wish to manage their data internally because they only submit a small number of product SKUs, the STEP program is a secondary option.
If you manage your data in house and wish to send directly to ADUSA without a third-party provider, you must use the STEP program. This system was designed for suppliers who may only have a small number of SKUs or do not publish information broadly beyond ADUSA. This product content must be delivered in a way that complies with ADUSA requirements. If you manage your product content through a third-party provider, you cannot use the STEP program. It is strongly recommended that suppliers publish their data through a GDSN data pool like Syndigo, especially if they have multiple SKUs or plan to publish content to other retailers, in order to maintain data quality and compliance. Please fill out the form below to get started.
If you are looking for a GDSN subscription, please contact Syndigo support.
Please fill out the form below to get started with GDSN or STEP programs
The Syndigo Platform integrates into key Ahold Delhaize USA business processes and departments that require your product content. Contact us to get started.