Product Data Transformation

Product data transformation is the process of converting brand product data into a required recipient format that can be accepted for use across systems and platforms. 

What is Product Data Transformation?

Product data transformation is the process of converting product information into required recipient formats, to be ready for display and use across systems and platforms. Product data can be transformed to meet industry standards, such as GS1 GDSN data, or Amazon A+ data. As many recipients have unique data requirements, it is important for brands to be able to transform their data at scale in order to be easily shared and integrated across recipient systems. A PXM platform that has many recipient connections can simplify this process by ensuring that product data is consistent and ready for syndication. Syndigo’s PXM capabilities enable brands and retailers to streamline product data transformation, with a comprehensive approach that ensures consistency and compatibility between brand and retailer platforms.