Virtual Reality (VR)

Virtual Reality (VR) creates immersive digital environments that simulate real-world experiences for user interaction. 

What is Virtual Reality (VR)?

Virtual Reality (VR) creates immersive digital environments that simulate real-world experiences. Using VR headsets or devices, consumers can explore these digital environments visually and auditorily. In e-commerce and PXM, VR offers innovative ways to enhance product experience – for example, allowing a customer to virtually “walk” through a store, visualize products in 3D, or see how a furniture item would look in their living room. This immersive experience can increase customer engagement and confidence in the product.  

Syndigo’s Enhanced Content solution optimizes customer experience by providing digital assets to help create interactive and engaging online shopping, including 360° product rotations. Through the company’s Product Experience Cloud, customers can ensure all their digital assets are managed and accessible for immersive experiences.