Amazon Marketplace
A digital platform where third-party sellers can list and sell products directly to Amazon’s global customer base.
What is Amazon Marketplace?
Amazon Marketplace is a digital platform where third-party sellers can list and sell products directly to Amazon’s global customer base. For brands, success on Amazon requires optimized, accurate, and engaging product content, making it a critical channel for Product Experience Management (PXM). Syndicating enriched content to Amazon helps improve discoverability, conversion rates, and brand consistency.
