PIM Architecture

PIM architecture refers to the technology structure and design of Product Information Management systems. It is the backbone of a complete product experience across digital channels. 

What is PIM Architecture?

PIM Architecture refers to the structural design of a Product Information Management system, including its components and data flow. A PIM system helps businesses centralize, manage, and distribute product data across various channels within their organization and externally to e-commerce platforms, marketplaces, print catalogs, and more. This foundation helps to optimize a complete product experience, whether selling direct, through physical stores, or online on e-commerce platforms. 

A well-designed PIM architecture can contain many software layers, including Data Ingestion, Data Management, Business Logic, User Interface, and Integration Layer (including APIs & Connectors) to support efficient data management and syndication of information. A robust PIM architecture is critical for well-functioning PXM software. Syndigo’s PIM architecture is cloud-native, specifically designed for flexibility and scalability to accommodate the diverse business needs of brands and retailers.