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Syndigo Product Information Management (PIM)

Product Information Management

Trusted by Leading Brands & Retailers Worldwide.

Brands
Brands
Brands
Brands
Brands
Brands

Strong brands rely on a deep connection. With Syndigo PIM, brands can quickly harness information to see changes in the market, adapt to new customer demands, and stay ahead of the competition.

Whether for enterprise-level builds or selected PIM capabilities, Syndigo provides the most user-centric data, syndication, analytics, and product engagement platform for commerce.

Product Information Management (PIM)

PIM & DAM: Limitless assortments

Manage what you sell.
Online and everywhere.

Intelligence Hub: Automation and insights

Rapid innovation.
Inside and out.

App Marketplace: Unlimited growth

Extend and customize.
In present and future.

Syndication Apps: Global scale

Expand and sell.
Everywhere and anywhere.

Experience Apps: Consistent experience

Position to sell better.
Today and tomorrow.
Master Data

PIM & DAM: Limitless assortments

Align your brand’s product data with your business needs and strategy — allowing you to capitalize on emerging opportunities in the rapidly changing business and IT landscape.
Master Data
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Plan

Plan and streamline product data onboarding and assortment options by looking at what drives cash flow within categories and segments.
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Source

Source product data and assets from multiple suppliers and private labels through a comprehensive interface.
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Enrich

Enrich product data and maintain data quality for every decision.
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Govern

Govern data and assets with business KPIs and intelligent automation.

Intelligence Hub: Automation and insights

Our built-in digital commerce analytics applications help users uncover actionable insights to improve speed to market.
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Optimize

Optimize or get actionable insights to identify key drop-off points or areas of process and usage bottlenecks.
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Learn

Learn and get channel insights and KPI scores for promotions, pricing, targeting, and segmentation.
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Improve

Improve your speed to market by discovering new connections between relationships and channels.

App Marketplace: Unlimited growth

Future-proof your business by leveraging the Syndigo App Marketplace or by building your own Apps to grow, scale, and get more value from your investment.
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Product Experiences

Apps to improve your end-customer experience for those interacting with your brand.
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Connectors

Provide trusted, accurate, and complete data to all your selling channels and enterprise systems.
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Content Services

Leverage public and private data services to radically improve product content.

Syndication Apps: Global scale

Quickly and seamlessly syndicate and publish information to any supported channel – e-commerce, marketplaces, D2C, or social.
Publish essential product content to match customer needs.
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Publish

Publish on-brand messages for digital commerce across every channel – e-commerce, marketplaces, D2C, and social.
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Data-as-a-Service

Data-as-a-service helps present the right product data across the right channels, applications, and devices.
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Self-Service

The self-service distributor portal lets your B2B partners easily search and download your data and assets.

Experience Apps: Consistent experience

Onboard and drive user adoption by creating highly personalized engagement experiences based on user demographics and behavior.
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Contextualize

Contextualize product data and establish your brand’s personality, voice, and tone specific to your target market, channel, or season.
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Promote

Promote enterprise omnichannel consumer experiences via web, mobile, digital, and email.
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Recommend

Automatic recommendations for your products based on data insights.

Benefits of Syndigo PIM

Syndigo’s PIM solution delivers seamless connectivity between your product content and the customer experience—a roadmap to personalized, contextual content.

Streamline product data updates

Deliver relevant product data in many languages, in your brand voice to all your touchpoints. 

Expand to new channels and markets

Easily manage and expand new channels with high-quality, channel-ready information.

Increase productivity and time to market

Onboard supplier data, establish change control and governance, and increase conversions with intelligent automation and analytics.

Frequently Asked Questions

How does a PIM system work?

A PIM system works by collecting product information from various sources, organizing it in a central database, and then distributing it across various channels. The system allows for easy updating and modification of product information, ensuring data consistency. It also supports the management of various product attributes, categories, catalogs, and multilingual data.

How does PIM improve the customer experience?

PIM provides accurate, complete, and consistent product information across all touchpoints. This gives customers highly personalized engagement experiences leading to informed purchasing decisions. Also, PIM enables brands to quickly launch new products and updates across various channels, ensuring customers always have access to the latest offerings.

What are the major features to look for in a PIM system?

Essential features of a PIM system include data integration, data quality control, product classification & categorization, support for multilingual data, digital asset management, and an intuitive user interface. Also, advanced features like data analytics and reporting, AI capabilities, and workflow management can greatly enhance a PIM system’s effectiveness. Syndigo offers all these features and more.

What industries utilize PIM?

Any product-focused industry can benefit from PIM. Some examples include: Manufacturers & Brands, Retailers & Distributors, Foodservice, Healthcare, Automotive Aftermarket, Restaurants & Operators, Energy, CPG, and more.

What is the difference between PIM and MDM (Master Data Management)?

While both PIM and MDM aim at managing crucial business data, they have differences. PIM is specifically focused on managing product-related data across various channels, whereas MDM is a broader solution that manages all critical business data, including customer data, vendor data, and more. Talk to us about Syndigo MDM.

Join the largest, global two-sided network of brands + recipients

Syndigo can help you plug in, orchestrate the right ecosystem for your business, and deliver better customer experiences. Where others are niche and narrow, we deliver the only solution that realizes the entirety of ‘end-to-end’ and omnichannel capabilities, with compelling results.

12,000+

Global Brands And Manufacturers

1,750+

Global Recipients Connections

1M

Daily data
Quality Checks

330M+

Assets
Published

Hear From Our Clients

Peter-Kjellman
We’ve chosen to use Syndigo (formerly Riversand) PIM as the backbone of our product information, serving different custom-built tools with structured product information. With Syndigo PIM, we’ve removed data inconsistencies and can introduce new products in a structured way with workflows that fit our needs.
Peter Kjellman
Product Manager for Internal Tools
Alex Ives, Director of Enterprise Systems at Boden
Selecting Syndigo with its future proof PIM, eliminated the risk of a disruptive and costly upgrade later.
Alex Ives
Director Enterprise Systems at Boden
Erik Cuypers
Syndigo’s PIM/DAM and MDM systems support our 200K products, 500 suppliers, and 100 users workflow in an omnichannel environment and integrated architecture.
Erik Cuypers
CIO
Moncef Gharbi
Stora Enso, a leading renewable materials company, successfully implemented Syndigo MDM’s CX360 offering, gaining valuable insights of customers and suppliers. The integration with Dun & Bradstreet improved data validation and reconciliation. The implementation of the MVP resulted in enriched data blocks, reduced data inconsistency and visually appealing representation of corporate hierarchies.
Moncef Gharbi
Director, Finance Excellence
Anne-Laure Portrait
Syndigo is a tool that enables us to optimize data recording and control. The quality of product data and supplier data is essential to our good operation. It also makes it possible to provide the documents or images required for everyone’s work without burdening our information systems architecture.
Anne-Laure Portrait
Referential Manager
Christian Beckers
Syndigo has a broad view on the markets, on the trends, on how other multinational brands like us are handing this so they can bring in lessons learned and best practices on how we can really achieve our vision.
Christian Beckers
Global Digital Program Lead, PXM
Trond Aske, CIO, BAMA Gruppen AS
Since implementing Syndigo, we have eliminated data inconsistencies by leveraging rules and artificial intelligence,” Trond said. “In addition, while hours spent by our teams on data manipulation tasks have been reduced by 60%, BAMA can introduce new products to the market 70% faster than before. We are extremely satisfied, and we are looking to see what else we can achieve with Syndigo’s flexible, yet robust and future-proof solution.
Trond Vidar Aske
CIO