Syndigo Glossary of PXM & Retail Terms

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A

Commerce

B

No terms found under this letter.

C

Syndication

Channel Syndication

Distribution of product content across sales and marketing channels to deliver a unified product experience.

Commerce

Content Management System (CMS)

A technology platform that allows users to create, manage, and publish digital content to support their online marketing efforts.

Syndication

Content Syndication

The strategic distribution of product data and rich media across multiple platforms and partners to ensure consistent Product Experience Management (PXM).

PXM

Customer Experience (CX)

The overall perception by a customer of a brand, based on the sum of interactions, from web browsing to post-purchase support.

D

MDM

Data Governance

The set of policies, processes, and standards that ensure the integrity of information across an organization.

PXM

Data Modeling

The process of creating a structure that defines how data is organized, stored, and related within a system.

PXM

Data Monetization

The practice of generating revenue from data assets to improve internal decision-making, or by selling insights to external partners.

Syndication

Data Synchronization

The process of ensuring up-to-date product data across systems, platforms, and partners, so brands deliver accurate and seamless product experiences across channels.

PXM

Data Validation

The process of ensuring product data compliance with predefined standards or retailer requirements.

Product Cloud

Digital Asset Management

A centralized system for storing, organizing, and distributing digital content such as images, videos, and documents.

Commerce

Digital Catalog

An online version of a traditional print product catalog, in a dynamic, searchable format.

PXM

Digital Experience Platform (DXP)

A suite of integrated technologies that deliver consistent digital experiences across web, mobile, and other digital channels.

PXM

Digital Product Passport (DPP)

A digital record that provides detailed information about a product’s origin, materials, sustainability, and lifecycle, to enable transparency and compliance, especially in regulated industries.

Commerce

Digital Transformation

The integration of digital technologies into all areas of a business to operate more efficiently and deliver value to customers.

E

Rich Media

Enhanced Content (EC)

Rich media elements beyond product descriptions or label imagery that help brands boost greater shopper engagement and conversions (see Enhanced Product Content)

Rich Media

Enhanced Product Content

Rich media elements beyond product descriptions or label imagery that help brands boost greater shopper engagement and conversions.

F

No terms found under this letter.

G

GDSN

GDSN is a network of interoperable data pools enabling companies to exchange standardized global product information in real time.

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GDSN Publication

The process of sending globally standardized product data from a supplier to a recipient through the GDSN.

GDSN

GDSN Subscription

The connection that allows data recipients to automatically receive updates to product information from their suppliers.

Artificial Intelligence

Generative AI

The artificial intelligence systems that can create new content, including text, images, audio, or code, and can accelerate content creation and streamline data enrichment.

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GLN (Global Location Number)

A unique numeric identifier that identifies specific locations in a business, such as warehouses, stores, or departments.

H

No terms found under this letter.

I

No terms found under this letter.

J

No terms found under this letter.

K

No terms found under this letter.

L

Commerce

Live Commerce

Live uses live video streaming to showcase products and interact with viewers on popular social media platforms.

M

Syndication

Marketplace Syndication

Automated delivery of product data to online marketplaces, ensuring compliant and optimized product listings for each platform.

MDM

Master Data

The core non-transactional data entities that are essential to business operations, including product details, location data, and vendor/supplier records. What is Master Data? Master data refers to the core non-transactional data entities that are essential to business operations, such as…

MDM

Master Data Management (MDM)

A framework for managing an organization’s critical data, including product, location, and vendor information, ensuring accuracy and governance across systems and departments.

Product Cloud

Media Asset Management (MAM)

The storage and handling of rich media files, especially video and audio, used in marketing and product storytelling.

MDM

Metadata

It is literally “data about data”, providing information that helps describe, organize, find, and manage other data. What is Metadata Metadata is data that provides information about other data, such as its origin, structure, or meaning. It helps users and systems understand, organize,…

MDM

Metadata Management

The organizing and maintaining of data that describes other data, including tags, categories, and attributes.

N

No terms found under this letter.

O

PXM

Omnichannel Experience

The process of delivering unified messaging and product content wherever the customer chooses to engage across touchpoints—online, in-store, mobile, and beyond.

P

PXM

Product Images

Interactive product images that allows a viewer to see a product from every angle to showcase product details in a way that static images don’t.

Placeholder

PIM System

The software or solution that powers Product Information Management, allowing businesses to centralize, enrich, and distribute product data efficiently.

Product Cloud

Product Catalog

A structured collection of brand product information, used as a digital reference guide of available products across sales channels.

Product Cloud

Product Content Optimization

The refining of product data, such as titles, descriptions, images, and other attributes, to improve visibility, accuracy, and conversions.

Syndication

Product Content Syndication

Automated distribution of product marketing content to multiple retail and marketplace channels.

PIM

Product Data Management (PDM)

The process of organizing and controlling all technical data related to a product during the design and engineering phase.

PXM

Product Experience Management (PXM)

The strategic approach of delivering a superior and consistent product content across touchpoints to create a seamless product journey.

PIM

Product Information Management

A centralized system for collecting, managing, and enriching product data for consistency across internal systems and distribution to external sales and marketing channels.

PIM

Product Lifecycle Management (PLM)

The process of managing and optimizing a product’s journey from concept and design, through distribution, to retirement.

Q

No terms found under this letter.

R

MDM

Reference Data

A type of master data that defines permissible values used across systems, such as units of measure, country codes, or product categories.

Syndication

Retail Syndication

Delivery of product data directly to retail partners to ensure up-to-date and brand-approved information.

S

MDM

Supplier Data Management

The process of governing information about suppliers, including contact details, certifications, and performance metrics to ensure alignment with sourcing and compliance standards.

Commerce

Supply Chain Management

The coordination of logistics and operations activities involved in sourcing, producing, storing, and delivering products to consumers.

Sustainability

Sustainability Data

Information about a product’s environmental and social impact, including carbon footprint, recyclability, and ethical sourcing.

Syndication

The overarching process of sharing and synchronizing product content across a network of channels, retailers, and marketplaces.

T

No terms found under this letter.

U

No terms found under this letter.

V

MDM

Vendor Master

A centralized database that stores relevant information about a company’s vendors, including payment terms, contact information, and product offerings.

PXM

Visual Commerce

The use of high-impact imagery, videos, and interactive media to enhance the online shopping experience.

W

No terms found under this letter.

X

No terms found under this letter.

Y

No terms found under this letter.

Z

No terms found under this letter.

Glossary

A

Affiliate Marketing

Amazon Marketplace

Artificial Intelligence (AI)

B

C

Channel Syndication

Content Management System (CMS)

Content Syndication

Customer Experience (CX)

D

Data Governance

Data Modeling

Data Monetization

Data Synchronization

Data Validation

Digital Asset Management

Digital Catalog

Digital Experience Platform (DXP)

Digital Product Passport (DPP)

Digital Transformation

E

Enhanced Content (EC)

Enhanced Product Content

F

G

GDSN

GDSN Publication

GDSN Subscription

Generative AI

GLN (Global Location Number)

H

I

J

K

L

Live Commerce

M

Marketplace Syndication

Master Data

Master Data Management (MDM)

Media Asset Management (MAM)

Metadata

Metadata Management

N

O

Omnichannel Experience

P

Product Images

PIM System

Product Catalog

Product Content Optimization

Product Content Syndication

Product Data Management (PDM)

Product Experience Management (PXM)

Product Information Management

Product Lifecycle Management (PLM)

Q

R

Reference Data

Retail Syndication

S

Supplier Data Management

Supply Chain Management

Sustainability Data

Syndication

T

U

V

Vendor Master

Visual Commerce

W

X

Y

Z